Eric Way - International Fashion Designer has dressed some of the worlds most famous, desirable and glamorous women. Rated as one of London’s hottest celebrity designers, he has decided to launch his new ready-to-wear collection called ‘Celebrity’ into the South African market at all those fashionistas.South African born, London based couturier Eric Way has gained huge respect from the British Fashion Industry since moving to London in 1997. Daily Telegraph Fashion Editor, Hilary Alexander endorsed his restyling of Cherie Blair, often criticised for her dowdy and frumpy style – transforming her into an elegant and sophisticated fashion icon.His star-studded celebrity client list includes Geri Halliwell, Grace Adams-Short, Danielle Lloyd, Catalina Guirado, American actress Kristin Davis, singer Shirley Bassey, Ivana Trump and Nabila Khashoggi to name a few. Eric is also renowned for designing for many glamourous reality television shows like ‘Ladette to Lady’, ‘Britains Next Top Model’ and many more.Most notably, Eric Way designed a collection of beautiful dresses that were spotted Paris by Patricia Field – fashion stylist of the hit sitcom Sex in the City series. Leading Eric to design several dresses for Kristin Davis’ character Charlotte. His sweet pink inspired wasp-waisted dress became a trendsetting iconic dress of the series depicting the fabulous 1950′s and was received with great admiration from fashion gurus and fans worldwide.

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Eric Way
International Fashion Designer

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Top International Fashion Designer Eric Way has dressed some of the world’s most famous, desirable and glamorous women and is rated as one of London's hottest celebrity designers.

The South African born, London - based couturier has gained huge respect from the British Fashion Industry since relocating to London in 1997. Daily Telegraph Fashion Editor Hilary Alexander enthusiastically endorsed his restyling of Cherie Blair from a somewhat ‘frumpy’ dresser into an elegant, fashion-conscious woman.

Eric Way’s clients include Geri Halliwell, Grace Adams-Short, Danielle Lloyd,
Catalina Guirado, American actress Kristin Davis, singer Shirley Bassey, fashion icon Ivana Trump and Nabila Khashoggi, to name a few.
 
He is renowned for designing for many glamorous reality television shows such as ‘Ladette to Lady', 'Britain’s Next Top Model' and many more.

Eric Way designed a collection of beautiful dresses that did not escape the eagle eye of fashion stylist Patricia Field of the Sex in the City series, and he was commissioned to design several dresses for Kristin Davis' character, Charlotte. His sweet pink, ‘fabulous 50s’ inspired wasp-waisted dress became a trendsetter that earned the approval of both fashion gurus and fans worldwide.

He also played a major role in designing gowns for the Miss World pageant, and was invited by Julia Morley, Chairperson of the Miss World Organisation, to join the esteemed panel of judges.

This multi-talented designer has created 'The Dream Team' for his ‘Eric Way's Celebrity Makeover’, that includes hairstylist Jan de Beer, make-up artist Madeleine Botha and photographer Adele Moolman. ‘The Dream Team’ makeover gives everyday people the opportunity to look and feel like a celebrity.

WayslimIn addition to Eric Way’s long line of successes, he has managed to lose a whopping 75kg in 7 months - half of his body weight -and has maintained his new, sleek look for nearly 3 years! Using his new WaySlim range and supported by the Skinwell group, he enthusiastically shares his discipline and weight loss success with people with an equal desire to lose weight with regular appearances around the country giving motivational talks.

A great competition was launched last September in conjunction with WaySlim in which 10 winners will spend a week with Eric Way and his personal chef in the Marion Boutique Hotel, Johannesburg at the end of which one male and one female ‘biggest loser’ will find themselves jetting off to magical Massinga Beach in Mozambique - with R50 000 cash in their pocket!

Eric Way recently presented his own WaySlim healthy living and eating weekly segment on 'Expresso' the SABC 3 Breakfast Show every Friday which started on 8 October for a period of seven months.

WaySlim, launched in September 2010, is endorsed by Eric Way and is available at Placécol, Dream Nails & Body, World of Beauty stores (Placécol’s new flagship outlets that encompass the Placécol and Dream Nails Services, and selected pharmacies).

He is also the Fashion Editor for the TCB Publishing Group (Premier, Blue Train and 1Time in-flight magazines). Also Fashion & Beauty Editor for the Media24 Group for Center'd and Due East magazines.