Nigel Denby is a registered Dietitian, Author of ten successful nutrition books and a broadcaster across television and Radio both in the UK and across Europe. Nigel’s latest book is “Shop Yourself Thin - GDA Diet - Your Supermarket Weight Loss Guide” www.gdadiet.com Nigel has also recently opened a parent / child community web site www.grub4life.org.uk which provides support, information, recipes and advice to parents and teachers of early years children.

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The Denby Report is authored by Registered Dietitian Nigel Denby.  The Denby Report is the leading and authoritative review of nutritional subjects written specifically for the media with authenticated objectivity.

The Reports are designed to help journalists provide their audience with accurate facts, varied and interesting enough to result in a nutrition feature with depth and authority.

 

Denby Reports include: -

1. Introduction from the Author

"I am a dietitian working with patients, the media and large corporate organisations. I am faced with the same issues amongst them all - people are confused, sceptical and just want to know the truth about food, nutrition and health. My job is to present the evidence in a way that it can be understood and applied. It doesn’t matter whether I am: -

• advising a patient in a clinic;
• acting as a consultant to a Primary Care Trust providing advice about feeding young children in their care
• or appearing on Television talking to Millions of people about a nutrition news story

As professionals we all come across daily examples of the misreporting of nutrition issues, as well as the sensationalising of poor quality research results into “unofficial public health messages” or the simple misunderstanding of the science altogether. These are all too commonly seen in print, on the radio, television and in electronic media.

It is this misreporting and misunderstanding which The Denby Reports aim to change. As a health journalist, myself, I sometimes find myself being asked to write about a whole host of subjects that I couldn’t really claim to be expert in. However my training as a dietitian means I have the skills to research and find more in depth information to bring me up to date and write my copy. The average health journalist often doesn’t have the time or resources to do the same.

This is the inspiration for The Denby Reports: - to present accurate, up to date information on nutrition and health issues to journalists from a professional and trusted source. The Denby Reports will provide information – on specialist health areas - precisely and accurately in one place. This ensures that the right information filters through to the end users - the consumer.

Over the years I have built up a network of nutrition and research resources to which I return time and again to get specific, accurate and up to date nutrition information. These, and my contacts in the health education area, allows The Denby Reports to build into a encyclopaedic range of information reports in specific health subjects. These are available under licence to journalists for them to reproduce and use in their articles and features."

2. About the Denby Reports
We design The Denby Reports to give journalists and health writers useful and validated information for writing consumer articles, features and reports. The information is presented in a number of ways to provide what is needed at a glance or to explore some issues in greater detail.

The main components of The Denby Reports are: -

• The Key Facts and Stats sections for sound bite, top line information relating to the subject.

• The In-Depth Section explores the science behind the Stats and Facts in more detail and explains technical terminology where necessary.

• The References and Further Reading Section provides all the professional references used to write The Denby Report and also directs journalists to other reading and professional reports which may be useful.

3. The Three Key Facts and Stats sections
The scene setting Fact and Stats provides the overview information relating to the UK population, prevalence of relevant disease or conditions and the potential health, economic and/or social consequences of these. It puts into context the relevance and importance of the topic to the reader.

The Nutrition Facts and Stats summarises the positive and/or negative role of nutrition in the topic area and gives the top line information on how diet or specific nutrients may offer some potential benefit to consumers.

The Cautionary Facts and Stats outline the areas of the less robust scientific knowledge which may weaken the case for nutritional benefits. Where appropriate The Denby Report also outlines what to look for in a food product or supplement and to assess its quality and potential health benefit.

4. In Depth
This is for the journalist who needs more than just the top line facts - where they need a detailed explanation of the Facts and Stats information.

The report explores the strengths and weaknesses of the evidential based information and where more evidence is needed to reach firm conclusions. Evidence is put in context for a variety of relevant population groups. Unfamiliar terminology is explained here.

5. References and further reading
The Denby Report provides all the information needed to write accurately about a nutritional topic for consumer media. It can also be used to direct journalists towards further reading for future analysis.

This section provides a full academic and professional reference list for the Report’s detail and a list of recommended websites or information sources for reference.

The Denby Report aims to provide the broadest reference possible so proprietary or commissioned research and analysis  is provided here. This research can be industry or commercially lead and is provided with due emphasis relevant to the subject.

6. Pricing
The Denby Report is made available under licence to individual journalists or organisations on their behalf. The licence [or Group Licence] allows for republication of any or all copyright material contained within the Report. An example may be a Public Relations Company who may purchase a Group Licence to be made available to a select number of journalists of their choosing.

Group Licences are numbered under contract and are provided as electronic copies in pdf format. Bound copies are charged at an additional £25 [+VAT] per copy.

Group licences are purchased in advance with the purchaser provided a minimum of ten numbered licences. Once these are assigned to journalists the Purchaser must confirm their assignment to us. Pricing available on demand.

7. Conclusion
The Denby Report is a series of nutritional reports written specifically for the media with authenticated objectivity.

The Reports are designed to help journalists provide their audience with accurate facts, varied and interesting enough to result in a nutrition feature with depth and authority.

8. Licensing terms
1 Introduction - This Licence governs your use of The Denby Report ("The Denby Report"); by using or viewing The Denby Report, you accept this Licence in full. If you disagree with any part of this Licence, do not use The Denby Report. In this Licence, "we" means - and "our" refers to – Nigel Denby and TF Associates.

2 Intellectual property rights
We own the intellectual property rights in The Denby Report. Subject to the licence below, all our intellectual property rights are reserved.

3 Licence to use The Denby Report
You may view, but not download, print, copy, adapt, or amend The Denby Report, and you may not publish amended versions of The Denby Report without our written agreement and authorisation as a Licence (The Denby Report Licence).

For the avoidance of doubt, you must not republish The Denby Report in any form, and you have no right to distribute The Denby Report or license to others any rights in The Denby Report without our written agreement and authorisation - The Denby Report Licence.

4 Limitations of liability
You acknowledge that we do not, under or in relation to this Licence, provide any legal technical or dietetic advice to you, and consequently that it would be unreasonable to hold us liable in respect of your use of The Denby Report.

Whilst we endeavour to ensure that The Denby Report conforms with relevant dietary requirements, we do not warrant their comprehensiveness or accuracy; nor do we not commit to ensuring that The Denby Report remain available or that they are kept up-to-date.

To the maximum extent permitted by applicable law we exclude all representations, warranties and conditions (including, without limitation, the conditions implied by law of satisfactory quality, fitness for purpose and the use of reasonable care and skill) relating to The Denby Report.


Our liability in relation to The Denby Report is limited and excluded to the maximum extent permitted under applicable law. We are not liable for any direct, indirect or consequential loss or damage arising under this Licence or in connection with The Denby Report, whether arising in tort, contract, or otherwise - including, without limitation, any loss of profit, contracts, business, goodwill, data, income, revenue or anticipated savings.

5 Variation
We may revise The Denby Report Licence from time-to-time. Please check our web site www.gdaguru.com regularly to ensure you are familiar with the current version.

6 Law and jurisdiction
The Denby Report Licence will be governed by and construed in accordance with English law, and any disputes relating to this Licence shall be subject to the exclusive jurisdiction of the courts of England.